This is the foundation everything else reads from. Enter your birth details and we'll compute your chart automatically — it takes 10 seconds and your AI team will know it instantly.
Whether you work with Sellina, Frieda, or both, your AI team learns about you in two ways. As you work together, they naturally remember things from your conversations. And then there's this page: the record you own, see, and control. You can edit any box at any time, changes appear instantly wherever you work, and if their memory and this page ever disagree, this page wins.
That's why it's your source of truth. Every piece of work the platform creates is only as good as what's saved here, so the members getting the most remarkable results treat this page as a living document: they review it regularly, prune what's outdated, and sharpen what's changed. That's how excellence is created.
Not sure what belongs here? One rule, one exception. The rule: if it will still be true in a month, it belongs in a box. If it's about one task or one piece of content, it belongs in the chat. So your offers, your audience, your voice, your story: in. To-do lists, drafts, one-off briefs: out.
The exception: when your AI team asks you to save something, always say yes. Some boxes are working records (your Offer 1 Summary tracks exactly where you're up to in your offer build), and saving when prompted is how she picks up right where you left off, even in a brand new chat.
1. Start with your Human Design chart, then the "about you" boxes.
Auto-generate your chart from your birth details at the top, then fill in the "about you" boxes. Ten minutes, plain language.
2. Build your foundations with your AI team.
The foundation boxes fill themselves: when a session ends with a Save button, one click writes the distilled result into the right box.
3. Come back monthly.
Reread, prune what's been superseded, update what's changed. Five minutes of pruning here upgrades every future piece of work.
You fill these in.
Your goals and any context about you: background, stage of business, what you're working on. Add your goals here: this quarter's revenue target, audience growth goal, launch or milestone goals. Sellina and Frieda read this to align everything to what you're building toward.
e.g. My values are freedom, impact and abundance. I work a 3-day week and protect that fiercely. Goals: $20k/month revenue, 5k email list by December.
Your business name, niche, what you sell, and your marketing ambition.
e.g. I help [who] achieve [what] by [how]. Current focus: [offer]. Stage: [revenue/phase].
Who you serve — their struggles, desires, and the transformation they seek.
e.g. Proven female entrepreneurs, 40+, exhausted by being the engine of everything. They want stability without hustle.
A short descriptor of each offer you sell — your offer suite at a glance.
e.g. Souled Out Offers ($1,550 PIF), Low Ticket Lab ($37). Retiring: 1:1 VIP days.
Your visual brand, used when Sellina builds you a design prompt. Keep it under ~800 characters — everything here is injected into every message. Colours (hex): #______, #______, #______, #______, #______ Fonts: [heading font], [body font] Mood (five words): Illustration style: Logo:
Your hot takes, convictions, and beliefs about your industry, niche, or way of working — the opinions that make your perspective unmistakably yours.
Sessions write these, you can edit anytime.
Empty boxes here aren't a problem, they're an invitation. Each one gets written when you do its foundation session. Brand Blueprint is built in Famous For by Design (Souled Out Offers) or the Magnetic Brand Blueprint (Frequency Project); it's the same foundation, whichever door you came through.
Your core brand identity — the Magnetic Brand Blueprint. Co-written by Frieda and Sellina. Leave blank until built.
Your distilled Brand Story by Design — the arc, beats, transformation, purpose. ~600–900 chars max.
Your tone, style, what makes your voice distinctly yours. Add any words to avoid.
Words, expressions, or phrases that are signature to you — your phrasebook.
Your core content themes — co-built by Frieda's Content Engine. Leave blank until you've done that session.
Your Visibility Code from the Sacred Visibility program. Leave blank if not done yet.
The offer on your bench right now. Sellina builds, updates, and resumes from this one. Save when she prompts you.
The shelf. A finished or parked offer's record. Copy it here from Offer 1 before you start building something new.
More shelf. Same as Offer 2, for your third offer.
The counter shows your total across all boxes. The limit is 20,000 characters. Close to the limit? Prune before you add: trim anything newer thinking has replaced. Current beats complete.